How to make an effective Email Marketing Campaign?

     The following post will be about email marketing and how to get around creating a campaign using email. 

     Today most of the emails you'd find in your mailbox is what you'd call 'spam' or 'junk mail' - emails that you delete automatically and instantly. That is, unless they catch your attention. With the number of newsletters and 'special offers' that are just for you it's hard to interest a user enough for them not to delete the email - let alone read it. So how do you do it? How do you make an email campaign that will actually be effective? This article shows 10 brilliant examples of campaigns that actually worked. All of them are highly visual and most of them don't include too much text (with the exception of 'Brain Pickings'). They are also very clear and neat - you can see all the information right away and all include a very clear and short call to action - probably the most important aspect of an email. It needs to always be short and to the point. You can also choose for your topic to be a question - in which case the answer should appear in the following sentence. If you're offering something in your email - you should let the reader know about it right in the title. 

     The second article focuses on the do and don'ts of email marketing. Amongst the dos the author list for example personalizing the emails, but that doesn't just mean using your consumer's first name in the email - it means taking the time to send them content that is actually in line with their interests (ex. don't send a vegetarian an offer for a 'cheap steak'). Also, use follow up leads - if a customer researched something on your website recently send them an email with a special promotion for that specific product. The author also talks about making the emails more mobile friendly and showing the brand personality in the emails.Another tips the author gives is to make the subject line sound enticing so that it draws attention, This goes in line with the previous article and what it said about subject lines being a call to action to attract attention. The don'ts that the author includes is avoiding 'spammy' sounding subject lines or not embracing new technology (also forgetting social buttons). Other important mistake is relying too much on images - while the emails are best to be more visual and not include too much text - it can't consist solely of images.