Creating a profitable campaign in Google AdWords

     This post will focus on Google AdWords and how to effectively create a campaign using it. The first article shows the dos and don'ts of Google AdWords. The author advises to take advantage of the keyword planner in order to find the most efficient keywords for your business. It also touches on the subject of re-targeting (which have been also talked about in the post about emails). If someone has already been to your website it is easier to attract them to come back that to attract a completely new person. The author also urges to make sure your ads are actually relevant to your prospective customers. Amongst the don'ts the author includes for example not choosing your keywords solely on the base of the search volume or popularity metrics. Even if a particular keyword is searched by many people does not mean that they are the right target audience for your business. Another advice from the author is to write the ads so that they will entice as many of the target audience as possible. Putting all of the keywords in the same adgroup is also a common mistake, as well as trying to outbid the competitors whatever it takes. The landing page is also very important and it is crucial to optimise it properly.
     The second article aims to give the reader 10 best tips for creating an AdWords campaign. These are for example: having a clear goal and always having your target audience in mind when creating your ads. A very good tip from the author is to remember to always include negative keywords targeting in your campaign - this will prevent your ads from being shown to people who are searching for things different than what you offer. Also use all the types of targeting - exact match, phrase match and broad match, but always bid most on the exact match keywords as they are the ones who will most likely bring you customers genuinely interested in your products.
     Although both articles may have slightly different tips for people creating their first Google AdWords camping they have many similarities and above all they agree on one thing - always be testing. Internet changes very quickly and constant testing is what will help you always be on top of things.