This post will look at how to create a successful Facebook contest. First I will look at some examples of Facebook contest that have been done the right way. The first thing the author mentions in this article is that the contests that simply offer for example a free iPad regardless of what the brand actually is are less likely to appeal to consumer that those where prizes are in line with the target group's lifestyle. There's no rule as to what the contest should require - it can be as simple as a 'Like' or as complicated as creating their own design for a new product. The important part is that all of it (the requirement and the prizes) has to be in line with what the company represents.All of the contest in this article do just that - keep it all in the house - be it with the prize or the contest itself.
The second article attempts to help you understand why and how to create a successful Facebook contest. It take you though the process step by step - first list the benefits: more Facebook fans, increase brand awareness, get user-generated contend and so on. It gives good tips about knowing your target audience and setting your budget. It also mentions the very same thing mentioned in the other article - it urges to make the prize and contest brand-related and be sure that it is in line with the brand's goals. The article also talks about the visual aspect of the contest - it should have an attention drawing title and be appealing visually.But above all it should be clear about it's rules, prizes and entry requirements - the user must know what they need to to in order to win the prize.
Whether your contest is just a one-off or a regular thing it should always follow these rules and most importantly always be brand related.
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